John Robbins

Strategy Powerhouse  /  Numbers Nerd  /  Relentless Innovator  /  Idea Architect


John Robbins was practically born into the business of motorsports. He grew up in a family of entrepreneurs, big thinkers and creative dreamers. He learned firsthand that a combination of hard work and thinking outside the box could produce powerful results. For almost two decades, John has focused on using his business acumen and strategic mind to build start-ups, advise CEO’s and advance the short track racing industry. From pit road to the boardroom and back again, his journey has truly been full circle.

John is a graduate of Indiana University’s Kelley School of Business with Honors and High Distinction. He has been featured in Speed Sport, MotorTrend and his hometown The Herald Bulletin. He has given keynotes to business leader groups from 15-350, raised more than $1M in sponsorships and grant funding, and is a proud, native Hoosier.

“John has the rare combination of a bona fide business education and a lifelong understanding of the sport.”


Dave Argabright
Award-winning author, broadcaster and member of the National Sprint Car Hall of Fame

“John’s breadth of executive, analytical, and marketing skills combined with experience ranging from technology to retail are exceptional. Most important, John is a natural leader with a high level of creativity, “assets” not often found today.”


Gary Hoover
Executive Director, American Business History Center, and Entrepreneur-in-Residence, School of Information, University of Texas at Austin

“John has a keen sense of what will work and not work in business. His sense for strategy is uncanny.”


Scott Whitlock
President/CEO at Flexware Innovation

A Full Circle Journey


The Beginning

1968 – Rex Robbins, John’s Uncle, starts the American Speed Association (ASA)
1976 – Rex, with a group of partners, buys Anderson Speedway (IN)
1984 – A lifelong passion is born when John attends his first race at Anderson Speedway (at age 2!)


Learning the Ropes

2000 – John develops his first business plan in racing as part of a high school Entrepreneurship class
2003 – John’s Honors I-CORE team at IU develops the business plan for the American Short Track Racing Association (ASTRA)
2005 – John completes his collegiate senior thesis, The Future of Short Track Racing: An Industry Analysis
2006 – John is recruited to join RoadStoryUSA with serial entrepreneur Gary Hoover


Building the Foundation

2010 – John becomes the Co-Founder and owner of the National Short Track Alliance (NSTA) and serves as General Manager for Anderson Speedway
2013 – John joins the team at MaxTradeIn as COO of the Indianapolis-based automotive start-up
2016 – With the purchase of a touring modified series, John launches the sanctioning body NSTA Racing and the motorsports business podcast The Inside Racing Podcast


Launching into Leadership

2017 – John pioneers the first-ever combined Midwest and Southern Modified tour event and served as Race Director with 50+ cars at Bristol Motor Speedway (TN)
2018 – John steps into community leadership back home in Indiana as the Executive Director of the Hamilton County Leadership Academy
2021 – John announces P1 Strategies to serve both motorsports and non-motorsports clients with strategic execution and revenue cultivation across a span of industries


There are five primary ways to work with John:

  • Strategic Planning
  • Project Management
  • Revenue Analysis
  • Contract Negotiation (sanction, broadcast, licensing)
  • Sponsorship Sales


Using an outside eye, John is a knowledgeable advisor, creative thinker and proactive problem solver. In all cases, John’s approach and engagement formats are customized for your specific needs.

John’s work focuses on developing strategies and using best practices to help business owners and executives win. His ability to uncover opportunities and remove roadblocks for his clients leads to results like:

  • Revenue growth
  • Clearer priorities
  • Out of the box thinking
  • Seamless execution


A Motorsports Mindset

John’s clients represent a wide range of industries, from real estate to automotive and lifestyle and everything in between.

While the projects vary, John’s favorite clients have one big thing in common: they have a “motorsports mindset,” whether they work in racing or not.

Ready to drive fast? Committed to leading the field? Eager to take your business to victory lane?

Put on your helmet, tighten those belts, and get in touch.


Great things come from great conversations.

If you’re ready to get one started, drop John a note:

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